This assessment covers the 5 key pillars of marketing leadership:

Lead Your CEO
Aligning with your CEO’s vision is critical.
Understand how well you communicate marketing’s value in financial terms and position marketing as a strategic partner at the leadership table.

Lead Your C-Suite Peers
True influence extends across the organisation.
Learn how well you collaborate with cross-functional teams, break down silos, and drive alignment to achieve shared goals.

Lead Your Team
Your team is your greatest asset. Can you inspire, align, and empower your team to deliver measurable results while fostering a culture of trust and accountability?

Lead Your Self
Leadership starts within.
Assess your ability to manage your time, energy, and emotional resilience while continuously developing your skills to stay ahead in a demanding role.

Lead Your Market
Great marketing leaders don’t follow trends—they lead them.
Measure your ability to leverage insights, anticipate market shifts, and position your organisation as an industry leader.

A leader is one who knows the way, goes the way, and shows the way.
—John Maxwell